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Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
- Essay • 22 pages • 2018
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This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
Essay
Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
Last document update:
ago
This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
$3.49
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Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia